Tips on Marketing Your Own Site
Ten Tips for Getting More Sales From Your Website
by Michael Southon
Create a Direct Response Website, with the minimum number
of pages possible (e.g. an Index Page, a Contact Page, and an Order Page). Make sure your sales copy is positive and inspiring - people buy things because they want to improve their lives. Identify a problem and show people how and why your product or service solves the problem. Keep your paragraphs short - no more than 2 sentences per paragraph. Use bold headings to break up your sales copy into short chunks of text. Use a bulleted list to itemize the benefits of your product or service. Start each benefit with an action word: "turn", "make", "triple", "grab", "create", "build", "convert", "start", "change", "drive", "organize", "promote", "develop", "learn", "compel", "fill", "attract", "get", "earn", "take", "discover", "produce", "find", "generate", "acquire". "inspire", "send", "blast". Give your visitors at least 3 order links (e.g. 1/3rd of the way down your page, 2/3rds the way down, and at the bottom).
But don't stop there - turn some of your key phrases into hyperlinks that go to your order page. Here are some examples of phrases that you could link to your
order page: "increase your sales", "take advantage of this offer", "try it risk-free for 30 days", "get the following
5 bonuses", "the competitive edge you need", "this risk-free offer". Use purple (#990099, R=153 G=0 B=153) text - the color purple (used sparingly) has been shown to increase sales. Give a time limit - most people are procrastinators. At the end of your sales copy make a call to action: "Act now - don't let this opportunity pass by"
'Ten Tips for Getting More Sales from your Website' is © 2002 by Michael Southon who is a respected writer in the field of ezine marketing.
He is the publisher of The Free Directory of Ezines and the popular e-Book 'Ezine Writer!' http://www.ezine-writer.com
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